![]() Then he told his engineers to implement the recommended alterations made by consumers. Then he let consumers tell the company what improvements they wanted, what features they did not like, and so forth. ![]() He adopted the corporate policy of introducing new products that were basically unrated products. That must eventually happen because the Technician’s task in life is contrary to the Entrepreneur’s task in life.Īnd one of the most important chapters in Morita’s book for me is when he describes how he developed the Walkman product and morphed it into a successful product. This is because Akio Morita's book helps to explain my preaching that every start-up should have an Entrepreneur and a Technician for being successful, and a Manager who keeps these two people from ripping each other’s eyes out. In hindsight, one can say that Akio Morita is not only a great pioneer of consumer electronics’. Akio Morita created the most successful consumer electronics product ever: the Walkman sold 250 million units. ![]() ![]() ![]() Yet, reading Akio Morita’s story again, having spent 30 years in the area of patents and innovation, I still enjoyed it enormously. As of the time I am reading now, which is May 2022, the book and I have really aged a lot. It was back in the year 1990 when I read this book for the first time. ![]()
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